Tag: Reebok

With the new Alien movie Alien: Covenant headed to theaters in just a couple of weeks, the Alien buzz machine is starting to heat up with all kinds of cool stuff. One of the more awesome things I’ve seen so far are these Reebok sneakers, which are inspired by the big face-off between Ripley and the Alien Queen in Aliens.

This clever marketing campaign can be summed up in one sentence. When all else fails, try bacon. More people are getting fit these days, running and exercising. However, these people still love bacon. Reebok wants to give it to them.

To celebrate the 20th anniversary of the Instapump Fury, Reebok will be releasing 27 different variants of the lace-less shoes throughout spring and summer. I don’t know why there will be 27 variants and not 20, but I do know that two of those variants are based on the Gundam series.

Superhero movies are hitting the big screen, one after the other these days. First there was The Avengers, then we’ve got The Amazing Spider-Man in a month’s time and Iron Man 3 sometime next year. So really, it makes sense that they’re invading not only theaters, but also shoe stores with a new partnership that Marvel has struck with Reebok.