“GoPro” is quickly become genericized. I’ve seen people say “GoPro” when looking at Sony or JVC. Any company that wants to break into this market had better be bringing a seriously good product with some features that really make it stand out.
We’re seeing more and more cameras that can take – or at least put together – 360º panoramic images. This prototype made by Ricoh is another example. It has two fisheye lenses that can each cover 180º.
If I had to hazard a guess, I would say that somewhere, some marketing company did some research and decided that people dig white gadgets, especially when they are issued in a “limited edition.” I’m not sure you can even could say the white Ricoh GR Digital IV camera is a limited edition considering 10,000 of them will be made.
I’ve always been extremely careful with my Nikon D200, but it’s hard to do so all of the time. That’s why there are more and more durable cameras on the market. One of the latest is the compact Ricoh PX.
A while back, I wrote about Sony’s add-on GPS dongle that lets you geotag digital photographs with the location where the were taken. Ricoh has now jumped onto the bandwagon, with a camera that can accept GPS data via a wireless connection.