Tag: Virgin Media

Back in September, Virgin Media in the UK gave in and offered a limited number of its subscribers using TiVo set-top boxes access to Netflix. The Netflix application operated directly on the set-top box, meaning that users didn’t have to switch to a different device or change inputs to watch Netflix streaming content.

After years of trying everything possible to kill streaming video services, it looks like at least one major cable provider is finally realizing the move to streaming content by consumers is inevitable. Virgin Media UK, which is oddly based in the New York, has announced that it is now offering Netflix directly to 40,000 of its subscribers who currently use a TiVo set-top box.