Marketing Tricks Shops Use to Get You to Buy More

MARKETING

It might seem like everyone is trying to reach into your pocket and take your hard-earned money these days. Inflation has raised the cost of goods higher than it has in some time, and many Americans are trying as hard as they can to find a good deal on everyday purchases.

Unfortunately, big corporations will do whatever it takes to make a profit, so we need to know the signs of a deal that may just be too good to be true.

The phrase “Buy Now, Pay Later” is just a new twist on the plan. People tend to turn the practical side of their brain off when making a purchase, especially if the purchase is an impulse buy or a splurge on your own situation.

Buy Now Pay Later

Most have a sign saying, “5 items for $10.” Naturally, we grab five items to get a total of $10. But what if we only need one or two products, and we could have gotten the two for $4? Too late.

Buy All These for Just X Dollars

Marketing tips

Shrinkflation is a term I have heard tossed around for a few years, but after looking at the evidence, I must admit it is a real issue. Products are slowly becoming smaller and smaller before our eyes without us even realizing it.

Shrinkflation

Picture a store window with the sign, “Store Closing, Everything up to 50% off!” So you head in and start filling up your cart with items you presume are half-price.

“Up To” Sales

Have you ever seen an ad for a product with a money-back mail-in rebate? They aren’t as common as they were in past years, but the idea behind the program is that most consumers will forget about sending in the rebate.

Money Back Rebates

This is a mysterious trick that marketers use to mess with our brains. If we see a couch on sale for $1,499, we automatically think, “Wow, what a deal, a couch for under $1,500!”

The Number 9 Trick

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