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IKEA Brings X-Ray Vision to its Catalogs

by Hazel Chua

This isn’t the first time a company has tried incorporating technology into catalogs. Remember how Moosejaw released an app with their catalog that let shoppers (and the occasional pervert) see through the models’ clothing.

Now IKEA is doing the same thing, minus the sexy models, replaced with lots of hard-to-assemble home furnishings.

ikea_xray_catalog
As if there weren’t enough IKEA junkies already.

IKEA makes use of Augmented Reality to the fullest though, from allowing customers to see through cabinets and dresses to displaying additional furniture configurations to make the buying process easier.

Here’s a clip that shows off how it works:

You can download the IKEA catalog app here, and order the printed catalog here.

[via Pop Up City]





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