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AdTrap: Adblock in a Box

by Lambert Varias
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Whether we like it or not, advertisements are a vital part of our Web browsing experience. It’s what enables us to read, watch or listen to most online content for free, like the website you’re on right now. But sometimes these ads can be intrusive or slow down your browsing experience. Hence the popularity of ad-blocking software like Adblock Plus. Now someone’s come up with a hardware equivalent of such software.

adtrap by chad russell

Invented by Chad Russell, the AdTrap is an open-source device that has a wider reach than any ad-blocking program. The AdTrap blocks online ads for all devices – from a desktop computer to a smartphone – in the same network. You simply plug the AdTrap in between your modem and your router, then reset your modem. Any and all ads should be gone when you’re back online.

Fortunately the AdTrap also has a whitelisting feature so you can instruct it to display ads on certain websites – *hint hint* –  or let certain ads through. You can actually do much more than that if you have the know how, because the AdTrap is designed to be hackable.

As of this writing a pledge of at least $99 (USD) on its Kickstarter fundraiser qualifies you for an AdTrap. If this device is successful, I’m guessing Russell and company are going to come out with a router (or a modem-router combo) with AdTrap built-in.

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