It only makes sense. If you are going contribute to America’s obesity, the least you can do is offer kids some activity trackers in their Happy Meals. Yup, that is exactly what McDonald’s is doing.
We all grew up with Happy Meal toys, but toys that promote fitness and physical activity have been very few and far between. There are a few reasons why McDonald’s would want to offer some now. Right now the Olympics are certainly a thing, and it also helps them improve their image, making them look like they are part of the solution, as they continue to serve up the food that makes us rotund.
The new “STEP-it” fitness tracker will soon turn up in every Happy Meal sold in the US and Canada. Kids will get one of six wrist-worn pedometers that blink slowly or quickly depending on a child’s activity. I’m guessing for most people who eat there, it is going to blink slowly. Get moving kids… so you can eat another cheeseburger and fries!