nintendo guerilla (or is that gorilla) advertising
filed under: just plain fun | video games
posted: August 24th, 2007 2 comments by technabob
Check out these recently sighted Nintendo ads comprised of thousands of individual sticky notes used to create giant versions of The Big N’s classic gaming icons.
Taking some obvious inspiration from this earlier video game Post-it art, the colored notes were used to create pixelated versions of Mario, Donkey Kong, Zelda and other gaming characters. Each individual note could be removed by passersby, revealing a small advertisement for the Wii’s virtual console.
From what I can find out, these photos were snapped a few weeks back somewhere in Italy. Hopefully, we’ll see this clever campaign rolled out to other locations sometime in the future.
[via The Serif]
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advertising, marketing, nintendo, note, post it, sticky, wii
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2 comments comment
1. the scholar | August 24th, 2007 at 2:00 pm
that is really cool and clever! i wonder if they ever blew away in a windstorm…
2. Alex D. | September 25th, 2007 at 9:18 am
If they do blow away or end up on the ground, is it considered littering? At $500 per offense you could be packing up your agency and hitting careerbuilder before you know it.
Great work though, wish I had come up with it.
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nintendo guerilla (or is that gorilla) advertising