simpletech [re]drive external hard drive is wrapped in panda food

Hitachi’s data storage brand SimpleTech wants a piece of the tree-hugging techie market, so they’ve come up with the [re]Drive, a 500GB external hard drive that’s packaged in recyclable aluminum, and “renewable, naturally grown bamboo.” Are we making test tube bamboos now? Seriously though the aluminum (and bamboo) enclosure acts as a heat sink, negating the need for an internal fan, thereby saving power. Nice.

hitachi simpletech redrive 1

There’s more: [re]Drive’s packaging is made of either recycled or recyclable material. And that “naturally grown” bit? Hitachi – or SimpleTech – really means that they grow their own bamboo. That’s one less thing that they have to transport, which means less fossil fuels consumed, which means less air pollution.

hitachi simpletech redrive2

And there’s a bit more, but I’m tired. Go read the rest of it if you want. But if you’re already sold on the [re]Drive, head on to Amazon and get one for $84 (USD). Let’s hope bamboo doesn’t become scarce because of these environment-friendly electronics companies and their bamboo-encased gadgets.

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categories: computing design gadgets technology