I have nothing against the color black, but when it comes to my food, I’d prefer it to be not black. I don’t know what Burger King Japan was thinking when they rolled out their black-bunned Kuro Burger (JP), but it probably wasn’t about customers with my dining preferences.
That said, I still think Kuro Burger will be a huge hit with Japanese fast food lovers, because it’s too unusual to pass up with its black buns and black sauce.
The dough of the buns have been mixed with bamboo charcoal to turn it deathly black, while the sauce is a mixture of squid ink and spices to give it that creepily zesty oomph.
Oh, and did I mention that Burger King came up with this black burger as part of its fifth anniversary in Japan? They probably thought black was a festive color that was fit for the occasion. Burger Kings all over Japan will begin serving these black burgers on September 28th. If you happen to be in the area, give it a try and tell us if its any good.
Funny thing is, this isn’t the first time we’ve seen a burger with a black bun – French chain Quick offered a special Darth Vader burger earlier this year with a similar look.