I find most newspaper ads boring. Not the ads that have been published in a newspaper, but ads that are advertising the paper itself. Note that I said ‘most’, because I just found several that are unique and fun in more ways than one.
I’m talking about the ads that the Cape Times ran recently, and I think they definitely got this right.
See what they did there?
By transforming several photos with huge historical significance into self-portraits, the Times is hoping to make the point that ‘you can’t get any closer to the news.’
Check out the rest in the gallery below, which includes Prince William and Kate’s first kiss after they got married on the balcony, England’s ‘fearless leader’, and a shot of South African social rights activist Desmond Tutu.