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Kit Kat Invites You to Have a Break – Minus the Wi-Fi

by Hazel Chua

You see free Wi-Fi stations all over the place these days, but when was the last time you saw a free ‘No Wi-Fi’ zone? Probably never, if you haven’t been down to Amsterdam lately. Instead of offering free Wi-Fi for bystanders and on-the-go passersby, Kit Kat’s station blocks all sorts of wireless signals instead.

Kit Kat No Wifi ZoneIf you’re the type who spends every waking moment on Facebook or Twitter, then you should make your way to this no Wi-Fi zone once in a while and take a break from all that madness of the online world. There’s nothing wrong with wanting to stay connected, but if you stop living in the real world and begin to ‘live’ more online, then you’ve got a problem.

Kit Kat’s ‘No Wi-Fi’ campaign was thought up by advertising agency JWT Amsterdam and was designed by Kyoko Takeshita.

[via Pop Up City]




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Comments (1):

  1. Miguel Marfori says:

    Well, that’s more like it. :) Other parts of the world, especially here in my country, the Philippines, should have that. It definitely promotes the good message of taking a “break” from the online world and just enjoy the real life we have.

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