Visit the New Technabob Shop!Get Technabob in Your Mailbox Every Day! Join our Mailing List!
Awesomer Media Sites: THE AWESOMER | MIGHTYMEGA | 95OCTANE
subscribe to our rss feedsubscribe via e-mailfollow technabob on twittertechnabob facebook fan pageGoogle+follow us in feedly
Follow Us:

Ad Campaign Serves Dual Purpose, Providing Walls for Shelters When its Done

by Hazel Chua

Sometimes, things aren’t what they seem. For example, what looks like a wall to you might look like an ad to someone else. This might sound like a strange occurrence, but it happens more than you think.

In fact, it happens every time to people who chance upon HomePro’s ad campaign where they’ve put up a bunch of temporary billboards that have ads on one side and a wall on the other.

Other Side Ad

HomePro is a hardware store based in Thailand and they’re trying to do something different with their Other Side campaign. Instead of just putting up a bunch of billboards to advertise their stuff, they’re also showing off their wares by constructing a wall on the other side of the ad. But these aren’t designed just to be ads.¬†As many people in the country live in underprivileged areas, they’ve been know to recycle old billboards and use them to create improvised walls for their shelters.

recycle_billboards

Other Side Ad1

These billboards help them out a little by providing them with a ready-to-install wall on the other side, so when the campaign is over, the wall will continue to serve a useful purpose.

[via Pop Up City]





Post a Comment:

Want a personal avatar on your comments? Sign up for a free Gravatar now!

Note: All comments with links in them will be held for moderation in order to prevent spam, so you may not see your post appear immediately.


« Previous
Next »

Our Latest & Greatest Posts...

Funko Dorbz Batman Figures: DC Dorbz

Funko Dorbz Batman Figures: DC Dorbz

Deadpool Official Movie Costume: Actor with a Suit

Deadpool Official Movie Costume: Actor with a Suit

mDrawBot 4-in-1 Drawing Robot : Deviant Artist

mDrawBot 4-in-1 Drawing Robot : Deviant Artist

McDonald\

McDonald's Gloves Make Your Fingers Look Like French Fries

Secret Decoder Ring: B-E-S-U-R-E-T-O-D-R-I-N-K-Y-O-U-R-O-V-A-L-T-I-N-E

Secret Decoder Ring: B-E-S-U-R-E-T-O-D-R-I-N-K-Y-O-U-R-O-V-A-L-T-I-N-E

Win Prizes in the Technabob Shop

More from Awesomer Media...

The Awesomer Logo MightyMega Logo 95octane Logo