X

This website uses cookies.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

I agree
Learn More
Visit the New Technabob Shop!Get Technabob Daily: Join our Mailing List! | Follow Us: Facebook | Twitter
Awesomer Media Sites: THE AWESOMER | MIGHTYMEGA | 95OCTANE
subscribe to our rss feedsubscribe via e-mailfollow technabob on twittertechnabob facebook fan pageGoogle+follow us in feedly
Follow Us:

Ad Campaign Serves Dual Purpose, Providing Walls for Shelters When its Done

by Hazel Chua

Sometimes, things aren’t what they seem. For example, what looks like a wall to you might look like an ad to someone else. This might sound like a strange occurrence, but it happens more than you think.

In fact, it happens every time to people who chance upon HomePro’s ad campaign where they’ve put up a bunch of temporary billboards that have ads on one side and a wall on the other.

Other Side Ad

HomePro is a hardware store based in Thailand and they’re trying to do something different with their Other Side campaign. Instead of just putting up a bunch of billboards to advertise their stuff, they’re also showing off their wares by constructing a wall on the other side of the ad. But these aren’t designed just to be ads.¬†As many people in the country live in underprivileged areas, they’ve been know to recycle old billboards and use them to create improvised walls for their shelters.

recycle_billboards

Other Side Ad1

These billboards help them out a little by providing them with a ready-to-install wall on the other side, so when the campaign is over, the wall will continue to serve a useful purpose.

[via Pop Up City]




Comments are closed for posts older than 90 days.

Recent Posts

Official Undertale Figurines Are Gonna Be Your Besties

Official Undertale Figurines Are Gonna Be Your Besties

Star Trek USS Enterprise Drone: The FAA: The Final Frontier

Star Trek USS Enterprise Drone: The FAA: The Final Frontier

The Official TMNT Pizza Oven: Chewabunga!

The Official TMNT Pizza Oven: Chewabunga!

Hide & Drink Leather Sleeve Turns Any Pint Glass into a Mug

Hide & Drink Leather Sleeve Turns Any Pint Glass into a Mug

2016 Mattel ThingMaker 3D Printer: Pretty Printer

2016 Mattel ThingMaker 3D Printer: Pretty Printer

More from Awesomer Media...

The Awesomer Logo MightyMega Logo 95octane Logo
Win Prizes in the Technabob Shop
discussion by