This coffee machine, aptly called “Bye Bye Red Eye”, doesn’t want your money. Instead, it wants to give you a cup of coffee – provided you prove that you really need it, that is. How? By yawning in front of it.
Most people drink coffee as a perk-me-up and to vanquish sleepiness, so the folks behind Douwe Egberts’s are using that with their latest marketing campaign. The coffee machine was set up at the O.R. Tambo International Airport in South Africa, where facial recognition software has been installed in place of a regular slot for bills and change.
All people had to do to get a cup of coffee was stand in front of the machine and yawn. The machine dispensed a steaming cup of coffee for their enjoyment.
During the course of the campaign, over 210 yawns were each rewarded with a cup of delicious joe.