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Ad Campaign Serves Dual Purpose, Providing Walls for Shelters When its Done

by Hazel Chua
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Sometimes, things aren’t what they seem. For example, what looks like a wall to you might look like an ad to someone else. This might sound like a strange occurrence, but it happens more than you think.

In fact, it happens every time to people who chance upon HomePro’s ad campaign where they’ve put up a bunch of temporary billboards that have ads on one side and a wall on the other.

Other Side Ad

HomePro is a hardware store based in Thailand and they’re trying to do something different with their Other Side campaign. Instead of just putting up a bunch of billboards to advertise their stuff, they’re also showing off their wares by constructing a wall on the other side of the ad. But these aren’t designed just to be ads.¬†As many people in the country live in underprivileged areas, they’ve been know to recycle old billboards and use them to create improvised walls for their shelters.

recycle_billboards

Other Side Ad1

These billboards help them out a little by providing them with a ready-to-install wall on the other side, so when the campaign is over, the wall will continue to serve a useful purpose.

[via Pop Up City]

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