If you want your business card to be noticed and not just sit in a pile of cards, make it stand out by lighting a fire with it. That’s the idea behind this card from Wildfire Experiential + Event. They are an event design and branding company in Canada. Their business card is the hottest thing right now. Or it will be once you strike a match.
The owners, Kelly Thorpe and Bianca Knop, send a clear message that they will set your brand on fire. Putting a matchbook striker on the card so that people can light a match is a great way to convey that complex message.
The card was designed by advertising agency Cossette for Wildfire. It is a simple and effective message that stands out.