Azimuth’s SP-1 Crazy Rider watch is clearly designed for the motorcycle enthusiast. It has a motorcycle-style chain drive at its heart. The chain is wrapped around a pair of sprockets on the dial and that’s what drives the whole thing.
The chain drive mechanism shows you the hour with a small hand along its length, the hour changes after each turn of the sprockets. The minutes are shown by the second hand mounted on a pinion at the center of the right sprocket, which causes the chain drive to turn after it completes every revolution. The numbers are similar to the way they would look on a motorcycle’s instrument panel, with a yellow and red color theme for the hour markers. The case of the watch is made to look like an engine block.
An initial run of 100 units of the Azimuth SP-1 Crazy Rider is now available, selling for 5,250 Swiss Franc (~$5211.00 USD).