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Nooka Zaz LCD Watch has See-Through Face, Goofy Name

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Written by Paul Strauss | October 14, 2009

If you’re in the market for a new digital watch and want something a little out of the ordinary, you might want to check out the latest timepiece from Nooka – the ZAZ. Now, I’m not a big fan of the name, which sounds like some sort of tacky accessory store from the 1980s, but the watch’s cool modern style belies its rather silly name.


The ZAZ tells time using a minimal liquid-crystal display that that indicates the hours, minutes and seconds using stacks of dots and dashes. Unlike most LCD watches, the ZAZ features an unusual transparent screen that lets you see through to your wrist below. And unlike some other unconventional watch displays out there, this one is actually pretty easy to tell the time with.


The stainless-steel watch comes is positioned asymmetrically on its band, lending to its distinct looks. Each one is water-resistant to 3ATM, and is available with either a black or white leather band, or one with mesh silver styling. The Nooka ZAZ will ship later this Fall, and is available for pre-order over at Watchismo for $380 (USD).