mini augmented reality ads hit newstands
This amazing new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad.
Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around.
All you need is a copy of the ad, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) to view the 3-D AR effect. It won’t hurt if you can read German too.
The ad campaign was created by Munich, Germany agencies Buzzin Monkey and die agentour GmbH.
The ad appeared recently in three German automotive magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild, but if you want to see how it works right now you can print out a PDF of the ad and head on over to the MINI augmented reality web site to check it out for yourself. You won’t be disappointed.
categories: digital imaging future tech strange + wonderful technology
tags: 3dactivexadvertisementaugmented realityautomobilecardigitalminivideowebcam
December 17th, 2008 comments (11): stumble it! digg it! by: technabob
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I love the concept of this ad, I just wish they would have taken it one step further and allowed you to change the paint color, interior color, wheels, etc. so that it becomes a virtual showroom in the palm of your hands. Definitely a cool idea though.
http://thefutureofads.com/2008/12/11/mini-ad-uses-3d-cabrio-model-from-the-future/
Huge !
I love how it’s mocked up and shown on an iMac… but then only works in Internet Explorer with ActiveX. Someone failed on execution.
Yah. I noticed that. How stupid.
Didn’t Nissan already do this with the cube?
They handed out brochures at the LA Auto show which, when held up to your webcam, shows various 3D models of their latest vehicle, the cube.
You can get a brochure at
http://www.nissanusa.com/cube/#/en/yourVirtualCube/
Sure looks mighty similar. I wonder if the Nissan demo works with Macs or Firefox at least.
Unfortunately, it’s not in-browser. You have to get the brochure itself. In it, there will be a CD be installed. However, there are several pages that each show different AR vehicles and interior glimpses. Cory O’Brian would be happy to know that there is a function to change the vehicle’s color and another to change the interior style.
Les prémices d’une nouvelle holographie !
We do the same here but the marker page can be printed so everybody can use it and it is in flash (9 or higher) and works with each browser and OS. In this example we show the powergorilla laptop charger in scale 1;1 relative to A4 paper.
Yes, it’s cool that your site works for Firefox. But what’s up with the “you may be recorded” bit? Kinda creepy…I didn’t do it just because of that.
Interesting post you got here. I’d like to read more about this theme.