X

This website uses cookies.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

I agree
Learn More
Great Geek Gifts in the Technabob Shop!Get Technabob Daily: Join our Mailing List! | Follow Us: Facebook | Twitter
Awesomer Media Sites: THE AWESOMER | MIGHTYMEGA | 95OCTANE
subscribe to our rss feedsubscribe via e-mailfollow technabob on twittertechnabob facebook fan pageGoogle+follow us in feedly
Follow Us:
Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob

Mini Augmented Reality Ads Hit Newstands

by Paul Strauss
Advertisement

This amazing new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad.

mini augmented reality ar advertisement automobile 3d

Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around.

mini augmented reality ar advertisement automobile 3d

All you need is a copy of the ad, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) to view the 3-D AR effect. It won’t hurt if you can read German too.

The ad campaign was created by Munich, Germany agencies Buzzin Monkey and die agentour GmbH.

mini augmented reality ar advertisement automobile 3d

The ad appeared recently in three German automotive magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild, but if you want to see how it works right now you can print out a PDF of the ad and head on over to the MINI augmented reality web site to check it out for yourself. You won’t be disappointed.

[via MediaPost via ARTweets]

Deals in The Technabob Shop




More from Awesomer Media...

Rinsten Spring

Rinsten Spring

Transboard Transporter 2.0

Transboard Transporter 2.0

This Salvage Auction Bentley Bentayga is a Bargain

This Salvage Auction Bentley Bentayga is a Bargain

2017 Lincoln Continental Review

2017 Lincoln Continental Review

Awesome Vintage Photo of Hamill, Fisher, and Ford

Awesome Vintage Photo of Hamill, Fisher, and Ford

R2-D2 Is Sad That Obi-Wan Doesn’t Remember Him

R2-D2 Is Sad That Obi-Wan Doesn’t Remember Him

Advertisement