Companies are inclined to give freebies and complimentary services to people who have a huge following on social networks. As a marketing move, it makes perfect sense. The odds of these people tweeting and talking about the event is high, and the more people they get to share it with, the better, right?
Jumping on this bandwagon is the 1888 Hotel located in Sydney, Australia. They’re hosting a giveaway for Instagram users who have 10,000 or more followers, so if you’ve already passed that mark, then lucky you.
All you have to do is follow them on Instagram (their handle is @8hotels) and send an email to media[at]8hotels.com.
But first things first, what’s the 1888 Hotel? Staying true to the promo they’re hosting, it’s a five-star luxury hotel with an Instagram theme. Just think of the Twitter hotel, only this one is optimized for Instagram users instead, beginning with the selfie wall where guests are encouraged to take a selfie after checking in. The hotel offers beautiful views on every floor and luxurious facilities that are, as they claim, “Instagram-worthy.”
Naturally, you can find more pics of the 1888 Hotel on Instagram, under #1888hotel.