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T-Shirt is Drunk on Web 2.0’S Kool-Aid

 |  |  |  |  |  June 24, 2008


Mule Design came out with this Web 2.0/Kool-Aid mashup t-shirt. But why? Simply to express their enthusiasm for the state of the net by conflating Web 2.0 and delicious fruity powders that turn into refreshing beverages?

Web 2.0 Kool-Aid t-shirt

Nope. I’m pretty sure this is a highly niche geek product aimed at those of us who remember Steve Rubel’s much-cited blog post from last fall entitled The Web 2.0 World is Skunk Drunk on Its Own Kool-Aid. And Rubel, of course, was using the Jonestown massacre metaphor in his title. I could go on, but at this point it’s all getting much too meta for me.

Anyway, did you ever notice how Kool-Aid man has a crewcut made of ice cubes? I didn’t until just now. So: T-shirt! Kool-Aid! Web 2.0! Yaaaaaaay! Get one for $20 at Mule Design, and don’t worry, I don’t think anyone will get the reference.

[t-shirt via GeekSugar]