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AWESOMER MEDIA SITES: THE AWESOMER | MIGHTYMEGA | 95OCTANE

Sony Style Ad: Chocolate Covered Electronics

by Paul Strauss
Advertisement

With all the insanity of the recent holidays, I somehow missed this tasty advertisement that Sony Style was running for the recent shopping season.

tronic_sony_chocolate

Created by the CGI mavens over at Tronic Studio, the ad envisions larger-than-life versions of Sony gear, poured from chocolate. The animation seamlessly melds the gigantic candy electronics with the cityscape of Manhattan.

sony_chocolate

Tronic shot live action HD video from around NYC for the backgrounds, then composited in 3D modeled candy versions of headphones, a DSLR camera, a Handycam, and a solid chocolate laptop. And if milk chocolate isn’t your thing, there’s always a giant PSP made from candy cane-striped peppermint white chocolate. The key to pulling off the pouring chocolate illusion was RealFlow, a realistic fluid dynamics plug-in for 3ds Max.

sony_peppermint_psp

Check out the video clip below to see the complete commercial:

http://www.vimeo.com/2601425

That’s all I need now, to get melty chocolate all over my hands whenever I surf the web.

[Tronic Studio via Fubiz]

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