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AWESOMER MEDIA SITES: THE AWESOMER | MIGHTYMEGA | 95OCTANE

Chevy Orlando Play-Doh Edition: Weighs As Much As the Real Thing

by Range
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I haven’t played with Play-Doh in years, but that didn’t stop Chevy from promoting their new Orlando MPV on the streets of London this week by making a 1:1 scale model out of the popular modeling clay.

play-doh orlando chevy 1:1 scale fun model chevrolet

It took 1.5 tons of Play-Doh to make this thing, and it’s pretty impressive. They chose Play-Doh after polling adults on which they preferred: Play-Doh or LEGOs. I would have said LEGO bricks, but that’s just me. It turns out that Play-Doh beat LEGO bricks by 17% in the poll that they ran.

play-doh orlando chevy 1:1 scale fun model chevrolet

I especially like the nice bright blue color of Play-Doh they used. You certainly won’t miss it. It is a nice piece of viral marketing, though I don’t know if it would make me any more likely to buy the vehicle. Also, I wonder how long it will last in the rain.

[via CrunchGear]

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