Not too long ago Dish Network announced that it had a new, and very also feature, called Auto Hop on its Hopper DVRs. This cool feature would go in after recording your favorite primetime television programs and delete all the commercials so you could watch without having to be bothered to fast-forward. TV executives don’t care how convenient it is to have a feature like Auto Hop come in and delete all those commercials none of us really want to watch.
I said at the time I would totally switch to Dish to get that feature, but I figured the future would be short-lived because television studios would sue. As expected, the Studios are now suing Dish over the feature. Fox, CBS, and NBC have all individually sued Dish Network for deleting their commercials. The only major network not suing Dish at this time is ABC.
Additionally, Dish Network has filed suit against all four major television studios seeking a declaration judgment by the courts of whether or not the feature is legal. I hope the courts say it’s legal, I would love to see this feature on all DVRs. Television studios need to understand that the vast majority of us no longer watch commercials and they’ll have to be more creative with their revenue streams. It’s not like there isn’t plenty of product placement and blatant advertising during the shows themselves these days anyway.
[via Hollywood Reporter]