X

EU Visitor Notice: This Website Uses Cookies

This website uses cookies to improve user experience, to provide analytical data to better serve our visitors, and to serve advertising to fund our operations. By using our website you consent to all cookies in accordance with our Privacy & Cookie Policy.

Your preference will be saved for 90 days, or until you clear your browser cookies.


I AGREE
I DISAGREE
Learn More
Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob
VISIT OUR OTHER SITES: THE AWESOMER | 95OCTANE

Submarine Rises through Milan Streets

by Paul Strauss
Advertisement

While the images below might look like some sort of horrible, but unlikely disaster, what you’re looking at is the result of an art project on the streets of Milan, Italy.

submarine_crash_1zoom in

As part of an ad campaign for European insurance companies Europ Assistance IT and Genertel, ad agency M&C Saatchi Milano installed a full-size submarine in the ground in the center of Milan. Think of it like one of those Allstate Mayhem commercials on steroids.

submarine_crash_2zoom in

There was even a live performance to go along with it to help convince bystanders that a submarine had actually crashed through the street, complete with emergency personnel, and a submarine crew:

You can check out more images of the chaos over on designboom.

submarine_crash_3zoom in

Why does it seem like awesome ad campaigns like these always happen too far away from me to go see them in person?

submarine_crash_4zoom in

[via designboom via It’s Nice That via Colossal]

Deals in The Technabob Shop



Huawei Mate 20 Pro

Huawei Mate 20 Pro

Solo Stove Yukon & Ranger

Solo Stove Yukon & Ranger

Dell UltraSharp 49 Monitor

Dell UltraSharp 49 Monitor

Advertisement
Hennessey Jeep Grand Cherokee Trackhawk Does 1/4-mile in the 9s

Hennessey Jeep Grand Cherokee Trackhawk Does 1/4-mile in the 9s

McLaren Teases Speedtail Hyper-GT, October 26 Reveal

McLaren Teases Speedtail Hyper-GT, October 26 Reveal

Bollinger Motors B2 Is a Boxy, All-electric Pickup Truck

Bollinger Motors B2 Is a Boxy, All-electric Pickup Truck