Sports wearables maker Nike wants to inspire you. Maybe bribe is a better word. It’s offering a new reward system for the Nike Plus app that it hopes will encourage you to work out more. You can unlock curated playlists on Apple Music, guided meditation exercises on Headspace, Class Pass credits or maybe even a custom t-shirt. Want to earn free stuff? Better start working out.
“The premise is simple: The more active you are, the more you get rewarded,” Nike says. “Whether you run more miles through the Nike Run Club app or do five new strength routines in the Nike Training Club app this month, every time you stride or rep, your physical achievements trigger rewards.”
There is also a Birth Month promo, where, during your birthday month, you can get discounts that last all month long, and also earn gifts like a free pair of tickets to a sports game when you buy certain items.
You can also get access to exclusive shoes, like a special-release Nike Zoom KDX, the Kyrie 4 iD, and Epic React Flyknit in White Fusion. Nike is making it enticing to workout, that’s for sure. These unlocks will start rolling out in its main app immediately. They are aiming for “a personalized experience for members that seamlessly combines digital and physical intersections with Nike.”
It seems they are off to a good start.