Samsung takes time out from battling lawsuits to get into the holiday spirit. Strangely enough, the advertisement was commissioned by the Japanese arm of the Korean electronics giant. Called Galaxy X’Mas Hugs, the ad features Hug-chan, a humanoid robot outfitted with a Galaxy Tab for a head, its cold arms ready to give a warm embrace.
Hug-chan is based on RIC (Robot In Character), a promotional robot made by RT corporation. Watch the endearing scene below:
…and then it tightened its grip and crushed the little girl. Seriously though I think the ad didn’t squeeze the most out of Hug-chan. I wouldn’t be surprised if Samsung takes the robot around Japan to hug more people. Except Apple employees.
Thanks to Poly Bug for the tip!
[via Plastic Pals]