X

This website uses cookies.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

I agree
Learn More
Visit the New Technabob Shop!Get Technabob Daily: Join our Mailing List! | Follow Us: Facebook | Twitter
Awesomer Media Sites: THE AWESOMER | MIGHTYMEGA | 95OCTANE
subscribe to our rss feedsubscribe via e-mailfollow technabob on twittertechnabob facebook fan pageGoogle+follow us in feedly
Follow Us:

You’ve Tweeted ‘Em, Now Eat(ed?) ‘Em: Mashtags Social Media-Inspired Snacks

by Hazel Chua

Here’s another way to capitalize on social media: make snack foods inspired by social media elements like emoticons and hashtags. That’s what Birds Eye Foods UK did with their latest offering called Mashtags.

mashtags_birds_eyezoom in


It’s essentially a potato snack with its chips (can you still call them chips?) in the shame of smiley faces, asterisks, at symbols, hearts, and of course, hashtags.

Birds Eye brand manager Pete Johnson explained: “Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people. We’re constantly looking for ways to innovate and inspire consumers and hope that Mashtags will get people talking around the table and help to make mealtimes more enjoyable.”

It’s a fun idea, but it feels like a novelty at best. What do you think?

[via C|NET]




Comments are closed for posts older than 90 days.

Recent Posts

Sled Legs Turn Your Legs into Sleds

Sled Legs Turn Your Legs into Sleds

Space Invaders Recreated in Real Life

Space Invaders Recreated in Real Life

TUSK Wrist-mounted Phone Dock: Walruspod

TUSK Wrist-mounted Phone Dock: Walruspod

NASA Curiosity 360º Video Wants to Take you to Mars

NASA Curiosity 360º Video Wants to Take you to Mars

Smash Bros. Played on a Twitch-controlled Bucking Couch is Glorious

Smash Bros. Played on a Twitch-controlled Bucking Couch is Glorious

More from Awesomer Media...

The Awesomer Logo MightyMega Logo 95octane Logo
Win Prizes in the Technabob Shop
discussion by