Here’s another way to capitalize on social media: make snack foods inspired by social media elements like emoticons and hashtags. That’s what Birds Eye Foods UK did with their latest offering called Mashtags.
It’s essentially a potato snack with its chips (can you still call them chips?) in the shame of smiley faces, asterisks, at symbols, hearts, and of course, hashtags.
Birds Eye brand manager Pete Johnson explained: “Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people. We’re constantly looking for ways to innovate and inspire consumers and hope that Mashtags will get people talking around the table and help to make mealtimes more enjoyable.”
It’s a fun idea, but it feels like a novelty at best. What do you think?