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Hasbro owns the Transformers brand, and they are now suing Asus over the name of its latest tablet, the Transformer Prime, which clearly has nothing to do with the franchise. Crappy movies are okay, just don’t use two words in the English dictionary that we have previously used, because we …

Do you think the Star Wars franchise will ever run out of product licensing ideas? I sure don’t. The latest in a long, long line of official Star Wars merch is this version of the board game Operation,… and the patient in need of medical help this time isn’t that

Artoo has saved his friends and allies countless times and in many different ways – he’s hacked security systems, sprayed oil to foil would-be attackers and of course repaired ships. But now it’s your turn to help everyone’s favorite droid (is there anyone out there that likes C-3PO better?) with…

It seems like everyone wants 3D today, unless it’s in their living room with a TV or something. Consumers are staying away from 3D in the home in droves, but 3D films are constantly hitting theaters and are still popular. Hasbro unveiled a cool 3D holder that looks a lot…

There has been a big push in recent months from makers of sunglasses and premium eyewear to get people to buy their own set of 3D glasses for theaters and use in homes with passive 3D gear. One of the geekier and cooler sets of 3D glasses we laid eyes…

I played with LEGOs all the time as a kid and the construction blocks have been around for years. There are other construction brands that are similar to LEGO on the market, and Hasbro has announced a new competing offering called KRE-O. The new construction toys debut with a number…

I’m no Star Wars fan, so I wouldn’t know if there’s any canonical reason for Hasbro to bundle Mighty Muggs figures of Darth Vader, Darth Maul and Darth Revan (of KotOR fame) together with … Han Solo in a Hoth hoodie.

All I can think of is that people will…

Yeah, yeah, I know that Transformers: Revenge of the Fallen… is coming out in a couple of weeks, and a million and one of you are going to run out on the first day to go see it. But this sort of shameless movie tie-in really needs to stop. First

Hot off the presses is the A.M.P.Bot, a unique roller-bot that moves around using a gyroscopic balancing system that works much like the Segway Personal Transporter.

A.M.P. stands for “Automated Musical Personality”. That’s because the wheeled robot can follow you around and play your tunes wherever you go. When set…

Star Wars fans, here’s another oddity to add to your shrine to all things Jedi and Sith. These candy lightsabers won’t cut through flesh and bone, but they sure will satisfy your sweet tooth.

Hasbro’s Star Wars… Candy Lightsabers are based on the authentic movie weapon designs for Darth Vader