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Coca-Cola Sharing Can Aims for Social Soda Drinking

 |  |  |  |  |  June 6, 2013


In keeping with one of Coca-Cola’s slogans, this concept can allows soda drinkers to literally “share the happiness.” Coca-Cola has always been pretty creative with their ad campaigns (remember the ‘Open Happiness’ vending machine?) and they continue the trend with the Sharing Can.

Coke Can Concept

The idea for the cans originated from ad agency¬†Ogilvy & Mather Singapore. Basically, Sharing Cans are soda cans that can be split into two with a quick twist. You can keep one for yourself and hand the other off to your friend, your sister, or some random stranger who looks like they could use a cold drink. As an added bonus, you’ll cut your calorie consumption in half.

You can see how it works in the clip below.

Pretty awesome, huh? The Sharing Cans are currently being handed out by the ‘Happiness Truck’ to passersby in Singapore. It’s highly unlikely that Coke will make and sell these commercially, but here’s to hoping.

[via C|NET]



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