X

This website uses cookies.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

I agree
Learn More
Great Geek Gifts in the Technabob Shop! Follow Us: Subscribe | Facebook | Twitter | Pinterest
AWESOMER MEDIA SITES: THE AWESOMER | MIGHTYMEGA | 95OCTANE
Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob

Heineken’s Interactive Beer Bottle Lights up With Every Sip

by Hazel Chua
Advertisement

Heineken is setting out to create a wave on social media with their newest advertising ploy: interactive beer bottles. “Interactive” might sound a bit misleading, since all they do is light up when the bottle is lifted.

Flashlight Beer

So how does it work? Each bottle has a green plastic base screwed at the bottom. This base has been fitted with a wireless sensor and LED lights. The former detects when the bottle has been lifted, causing the latter to sparkle. The sensor also causes the LED lights to flash in sync with the music, if there happens to be any loud tunes playing where you are.

Jeremy Brook, who’s Heineken’s head of digital and media innovation, foresees that these types of advertising will lead to a “massive area of growth and creativity for brands.” He adds: “It’s not yet totally defined, but it will be.”

The idea for the interactive beer bottle was thought up by digital agency Tribal DDB.

[via Wall Street Journal]

Deals in The Technabob Shop



Advertisement

More from Awesomer Media...

Revoltech Amazing Yamaguchi Magneto 1/12 Scale Action Figure

Revoltech Amazing Yamaguchi Magneto 1/12 Scale Action Figure

Gentle Giant Deadpool Logo Bookends

Gentle Giant Deadpool Logo Bookends

Focal Listen Wireless Headphones

Focal Listen Wireless Headphones

Head Case Suitcase Covers

Head Case Suitcase Covers

Vision Mercedes-Maybach 6 Cabriolet Is a Real Land Shark

Vision Mercedes-Maybach 6 Cabriolet Is a Real Land Shark

BMW Concept Z4 Roadster Looks Incredible

BMW Concept Z4 Roadster Looks Incredible