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You Must Pay Attention to the Road in Order to Drive this Car

by Hazel Chua
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So many people end up in car accidents every year. One of the common reasons was because the driver wasn’t paying enough attention. Some apparently can’t let go of their smartphones when they’re on the road, while others are too busy tinkering with their radios, or putting on makeup.

Attention Powered Carzoom in

What drivers have to realize is that they have the obligation to be responsible on the road, because it’s not only their lives that they’re putting in harm’s way. Pedestrians, cyclists, other drivers and passengers of other cars are all put in danger because of one reckless driver’s actions.

With this in mind, Emotiv and the Royal Automobile Club of Western Australia came up with what’s probably the world’s first “concentration-dependent” car. It comes with an EPOC neuroheadset developed by Emotiv that connects with custom software that’s installed on the car.

The headset measures the electrical activity in the driver’s brain to gauge their level of concentration. When the driver is distracted, the car automatically slows down to about 9mph to remind the driver to focus on the road. Aside from that, the car will only run at its full capacity when the system determines that the driver is truly concentrating on driving.

Pat Walker, who is RAC’s executive general manager, says: “The impact of inattention is now comparable to the number of deaths and serious injuries caused by speed and drink driving, which are all contributors to Western Australia consistently having the worst fatality rate of any Australian state. Nationally, it is estimated inattention was a factor in 46 percent of fatal crashes.”

I think this is a great idea and has the potential to change how people drive. What do you think?

[via C|NET]

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