Fans had been waiting for ages for Fallout 4 and it was finally released last week. Naturally, many gamers missed work the day after November 10, because they stayed up all night to play the game. Many of my friends were MIA because they were playing the game. People had been waiting so long and were so excited, they did little else aside from play the game for a few days.
Well, it turns out that the release of this game was so massive and players were playing it so much, that internet traffic was dramatically affected. Adult content company Pornhub has provided some interesting data regarding traffic numbers for when the game came out. Their numbers show a drop of about 10% during peak gaming hours the day the game came out (5:00 AM – Noon; and 6:00 PM – 9:00PM).
Since the site gets 60 million daily visitors, that’s a large number, which is about 6 million people at those peak times. Now THAT is an impressive feat for any game. Interestingly, compared to an average day, Pornhub saw a 5% increase in traffic among gamers in the early morning hours from 3-4 am. That is likely when everyone’s download completed and the gaming started. Because at 5am traffic began to drop down as much as 10% from 7am till noon. In the afternoon traffic returned to normal, but after 6pm it dropped again. This was likely due to 9-5 workers getting home and playing.
So when did traffic come back? After midnight traffic jumped as high at 15% above daily norms. So apparently everyone had their fill and things were getting back to normal.
You can check out the link below for more numbers and stats, but the main point is that this was a game that everyone was hungry for and in large numbers, they stopped doing other things – including the Internet’s favorite pastime.