The pizza business has changed a lot over the last decade. Take Domino’s. Over half of its customers are now ordering via its mobile apps. That’s cool and all, but they are still looking for ways to simplify the ordering process even further. That’s where their “The Easy Order” button comes in.
Domino’s is bringing one-click pizza ordering to the UK. That means that those in the UK can just hit a physical button to get their favorite pizza delivered to your door. The Easy Order comes in two versions: a physical and a virtual button. The physical button is a tiny magnetic button that will pair with an app over Bluetooth. Just save your address and payment details on the Domino’s website or app and select your favorite order. After that just hit the button to order a pizza. It couldn’t be easier.
The buttons will start to hit the UK with a “socially led” competition. There will be a second release in February of 2016. Ordering a pizza in the UK has never been easier. Lucky country! Hopefully, we’ll get these here in the states soon too.