Tag: Ziiiro

I’ve gotten so used to Tokyoflash having a corner on the cool digital watch market, that I’m always pleasantly surprised when another company comes along with a nifty LCD watch. Up until now, the guys over at Ziiiro have focused on analog designs (and putting too many ‘i’s in the name of their company.)

I’m a fan of unusual watches, and Ziiiro has made quite a few distinctive ones lately. Their new Proton and Ion watches are no exception. While the Ion will please people who like traditional analog watches, the Proton follows what Ziiiro has tried to do with some of their other models.

ZIIIRO just released their latest watch, the Celeste. It continues the theme that was established with the Aurora/Orbit and Gravity/Mercury.  If you like a lot of flashing lights, then this watch isn’t for you. ZIIRO’s approach here is definitely minimal.

Watch brand Ziiiro has come up with two new watches use an analog mechanism to display time in a visually-striking way. This time around, we have the Aurora and the Orbit. Of the two, the Aurora looks most interesting since it mixes two colors to show the time.

The one thing that I don’t like that much about those cool looking Tokyoflash watches is that most of them are extremely complicated to read. I don’t want to spend minutes trying to read my watch.